DIY Trade in Germany
The unique reference work on the do-it-yourself retail scene in Germany. Essential information for successful marketing, distribution and field organisation.
- Portraits of over 50 of the major German DIY multiples, cooperative groups and hypermarkets with DIY departments.
- Organisational structure and extensive head office data (including sales figures und the most important contact persons).
- Addresses of more than 5 200 affiliated outlets with details covering DIY and garden retail areas, opening dates, localisation codes and store locator maps.
- Available as a print version in loose-leaf file plus CD-ROM to improve the effectiveness of your marketing planning. The data can be integrated into a great variety of software programs as required.
- Always up-to-the-minute through six-monthly updates.
- In German language.
See sample pages as pdf file
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